LinkedInPRO – The Ideal LinkedIn Lead Generation System
Your LinkedIn Lead Generation System Results come from coordinating the 3 main LinkedIn systems into an integrated Sales Development system designed to create a reliable Lead Generation output for your Sales Opportunity Pipeline.
All of your LinkedIn Lead Generation results naturally occur due to the way your LinkedIn system is set up and aligned to your Ideal Client's buying journey. Supporting the integration is the relationship building development to connect with, and invite engagement in a personable manner that reflects a style of client engagement coming from a 'Trusted Advisor' approach.
Building your Sales Development outcomes on the reliable and well integrated LinkedIn Lead Generation system, utilizing the LinkedIn functions across its platform, means you can focus your efforts on completion of activities and trust the system to do the work of generating qualified Sales Opportunities for you.
LinkedIn Lead Generation strategies are many and wide, yet with the C3X Sales Development system using the LinkedIn platform, I've designed a congruent and integrated lead generation system that utilizes all of the LinkedIn automation and communication tracking features to achieve realistic qualified opportunities for sales growth.
LinkedIn Automated Features now built into their platform now mean LinkedIn is no longer the primary domain of recruiters. It has fast become a legitimate professional platform for thought leadership, expertise, and now marketing tactics to enable you to build a niche audience around your expertise and connect them with your audience in a professional relationship building style.
LinkedIn Is Significantly under-utilized in its capability for building your business via the B2B business development channels. The lack of coordination in the past now means LinkedIn sales development leaders who have done the research and worked with them to determine how to coordinate their resources, such I have, are now able to offer you a robust system of using LinkedIn to take your Ideal Client from the initial awareness stage to engaging in a highly qualified sales opportunity meeting face to face to explore options your service can offer.
Your LinkedIn Lead Generation System is structured to achieve the most important dynamic of the Client Buying Journey - self directed research by the Ideal Client. What this means is by the time you become aware of an impending sales opportunity, your Ideal Client has generally completed over 50% of their purchase research online, prior to you engaging and interacting with them. Gaining awareness, relating to them and their challenge in the same way they see it, and providing opportunities for them to learn about how your service will benefit in an educational format aligns your efforts to match the type of purchasing research they conduct online.
What a lot of Sales Professionals do not know is over 93% of them are not engaging their Ideal Client on LinkedIn to match this buying research activity, so simply by default, they are excluded from over 50% of opportunities that already exist right now.
LinkedIn Lead Generation Is Achieved With The Coordination Of The 3 Main Platforms In A Consultative Sales Development Approach
Achieving a reliable 'lead flow' from coordinated activities within the LinkedIn platforms, also aligned to professional consultative sales development practices, comes from understanding where your professional contact is to occur to maximize the personal touch and nurture relationship building, whilst leaving the tactical activities for the automation within LinkedIn to be done for you.
Stage #1: Profile
Your starting point to achieve awareness with your Ideal Client is creating an opportunity for them to become aware. Because most people's preferences for finding an ideal solution to their current challenge is reflected by what content they search for, and are open to learning more about, utilizing a simple awareness creation strategy that directs attention back to your profile and being able to scale this significantly in volume achieved daily is the first stage.
Stage #2: Induction
Building your network of 1st Degree Connections through invitations and connection requests to achieve volume scale in the hundreds each week is achievable using organic tools - no ad spend required. Upon creating new connections, you set a 'success path' to enable your new network members to frame their expectations accurately with what you will be making available to provide the necessary Customer Buying Journey research that over 93% of Sales Professionals are excluded from in the Sales Development process.
Stage #3: Nurture
The bridge between induction and informed education leading to self-qualification of your Ideal Client is the nurture stage. This is one of the most critical stages, as it both establishes your integrity on the foundation of your 'success path' introductions and communication with key resources, and demonstrates a 'relational building' approach to fostering professional interaction and opportunities to gauge your service's usefulness - both of which build your profile as a 'Trusted Advisor' to be relied upon for accurate expertise in solutions to their challenge.
Stage #4: Education
Only once your Ideal Client recognizes the validity of your expertise, and has experienced your content and communication as resourceful to provide clarity on the 'root cause(s)' of their current challenge, will they be willing to accommodate your resources as part of their self-directed 'buying research' to assist them to create options they consider are worthwhile for purchase consideration. Education is the most influential channel and will help you deliver your expertise through the PointDrive facility on LinkedIn.
Stage #5: Development
Lead development into properly qualified LinkedIn lead generation occurs in response to the information you gain from your Ideal Client's interaction with your educational resources - having the right mix and format is critical to achieving a consistently high engagement with your educational resources - so that you are able to prioritize and organize which of the inquiries you receive to work on first, and which may require additional nurturing and education prior to becoming a fully-met Sales Qualified Lead (SQL).
Stage #6: Lead Acceleration
Lead acceleration is achieved when your Market Qualified Lead indicates a willingness to look at a proposal for your services, with an understanding of how they will satisfy their purchase research across the 4 criteria of Sales Qualification - BANT. LeadingPOINT has developed a specific approach and sequence to reducing the time frame from 90 days to 30 days for service engagement using a combination of the BANT qualification process, and the FRIP purchase motivation strategy.
The LinkedInPRO Lead Generation System delivers consistent Sales Qualified Leads by coordinating the Customer Buying Journey with 'Trusted Advisor' consultative sales development practices, and harnesses the 3 interelated LinkedIn systems from the initial 'awareness' stage to the sales qualified lead stage in preparation for a proposal for your services.
The overarching strength of the LinkedInPRO System is its ability to achieve all of this within the LinkedIn environment, nurturing trust to a familiar brand, leaving you to focus on relationship development and service growth in your business.
This can be scaled from one Sales Professional individual, all the way to several teams working remotely with each other across a large organisation.
And the cornerstone within this overarching strength is regardless of scale size, the system is designed to maximize automation of activities and tactics within the LinkedInPRO system, and release you to maximize the relationship building with your prospective Ideal Client.
The LinkedInPRO LinkedIn Lead Generation System is a unique service unmatched anywhere.