Sales Development Lead Generation Solutions For Ideal Results
Sales Development Lead Generation Results come from the proven C3X Sales Development Solutions system and are tailored to ensure you achieve a 100% focus on increasing sales for your company, and for building ‘brand trust’ you can capitalize on with aligned business development activities by your team.
Sales Development Lead Generation Solutions outcomes are achieved by utilizing modern sales development practices that lead to a better level of qualified interest and engaged opportunity meetings for your sales efforts. The lead generation process and activities you need to engage with are clearly taught to help you grow your sales development opportunity pipeline.
Focussing on sales development lead generation that delivers market-qualified-leads will enable your sales development process to convert these MQLs into SQLs ( Sales Qualified Leads ) as a natural lead generation development effort across the C3X Sales Development Solutions system.
Lead generation strategies are best implemented according to the C3X Sales Development Lead Generation Solution system. This ensures your lead generation efforts are rewarded with key interested individuals and companies seeking the type of solution your service can offer - defined by a willingness to consider your service for engagement within the next 60 days. If there is interest beyond the 60-day period, I suggest you track and nurture ongoing interest to build 'brand trust' and relationship until a 60-day benchmark for action is identified.
Lead Generation Reporting is necessary at frequent intervals with an informed briefing on the appointment suite and the specific areas of interest to gauge and measure qualified interest and benchmarked improvements over time. This guarantees your focus is both in hindsight and looking forward to matching conversion ratios against expected outcomes.
Your Lead Generation Process is tailored to your specific service to ensure your ideal prospective client gains the visibility that matches their preferred Customer Buying Journey profile. By emphasizing this important distinction, you position your service to be noticed amongst the generic 'vanilla' lead generation strategies used by most businesses.
Lead Generation Is Achieved From The First 4 Stages Of The C3X Sales Development Solution System
Important in achieving consistent and reliable sales development lead generation results with any sales development solutions are the processes and activities. This is where LeadingPOINT excels because I understand the ideal process centers on the first four stages of the Sales Development Solutions system.
Stage #1 : Contact
Whilst 'Contact' may seem obvious in any sales development lead generation efforts as the beginning point - and it is - what isn't obvious is the key contact details that need to be obtained and confirmed for the sequence to be effective in producing 'Market Qualified Leads' or MQLs.
Stage #2 : Inform
There are several approaches you can take to inform your Ideal Client contact. I usually suggest creating awareness to your service and what specific challenge you can solve. Assisting your prospective client to crystalize their challenge into a 'felt need' with the confidence of how to solve the challenge will achieve the best result possible. Using conventional mail, email, LinkedIn, and the telephone in our strategic combinations taught is highly effective to create the all-important awareness stage.
Stage #3 : Clarity
The clarity stage is best achieved by the use of a telephone or video introduction to briefly educate your Ideal Client on why the merits of your service should be considered as a viable solution to their challenge. Including two key references of social proof, and industry developments can add substantial credibility to how your Ideal Client sees the 'relevance' of your service to address their challenge.
Stage #4 : Converge
The ideal outcome for your sales development lead generation efforts, prior to engaging your Sales Development Solutions Qualified Appointment, is to have your Ideal Client choose to accept information to properly inform them of the benefits they can gain. This is best done throughout a series of educational content or resources the Ideal Client can access or request indirectly from your site or online.
The Ideal Sales Development Lead Generation Outcome
When you have a Sales Development Solutions system built to accommodate this type of Lead Generation system, you have the makings of a marketing funnel designed to attract curiosity, turn that into interest, and convert this into a market qualification of 'interested and looking'.
The next 3 stages of the Sales Development Solutions system is to then qualify each MQL into an SQL ( Sales Qualified Lead ). You do this by filtering their interest in an ideal solution you provide education about, into four essential criteria to properly qualify them as a Sales Qualified Lead. This means you can build your pipeline with the confidence of knowing your lead generation efforts are filling your sales qualified funnel with accurate contact details and interest in learning more about how your service can help them solve their challenge.